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CDF has had another outstanding
year! It is pleasing to share this result
with you, the CDF investor for it is your
support which is critical to the success
of the Fund.
In 2006/2007 CDF made 160 loans
totalling $103.5 million. This represents
the second largest yearly total in the
Fund’s history. The average deposit
level increased by 13%. Deposits
peaked at $733 million, breaking the
$700 million barrier for the first time.
It does not seem that long ago (1989,
in fact) when CDF broke the $100
million barrier for the first time. This
remarkable deposit growth is a tribute
to the tens of thousands of individual
and institutional investors who place
their confidence and their funds in
CDF. This steady deposit growth has
enabled the Fund to meet the demand
for loans.
Lending for colleges and primary schools
will continue to dominate into the future
as new schools are developed in the
northern and western suburbs. This
factor coupled with the ever increasing
needs of Catholic Health and Aged Care
means that there is a critical need to
increase deposits. The Fund is putting
strategies in place to broadcast this
message to our Catholic community.
Recently our Marketing and Business
Development Department enlisted the
expertise of Catholic Communications,
an agency of the Archdiocese of
Melbourne to develop new advertising
concepts for CDF. The approved designs
have been reproduced on the back page
of this issue of Update. These colourful
reminders of CDF will soon be seen as
posters on parish notice boards and in
school staff rooms as well as in Catholic
publications such as Kairos.
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The advertising design
process presents some
interesting challenges.
It is not easy to state
in a few words what
CDF is and does. Nor
is it easy to touch on
what draws people
to invest with their
Catholic Development Fund. In getting to the
heart of this quandary it has been our practice
to contact a sample of new accountholders
and encourage them to express their view.
The letter which we have reproduced below
(minus the investor’s name) offers a simple
but profound insight. The writer touches on
the value a person places in their Catholic
tradition, coupled with the desire that Catholic
parishes, schools and colleges, hospitals and
aged care homes will be available for future
generations. There is the satisfaction that
investors are able to help.
John Hurren
General Manager
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